Big smiles all round now for Vincent Vigla's character 'Smiley' – developed for Oral-B's national 'Stop the Rot' campaign, which is aimed at encouraging children to brush their teeth more.
Vincent created 15 different poses for the Smiley campaign, each accompanied by the line 'Smile like a crocodile!', and a special Smiley typface was also created for the campaign. See all the toothy action here: http://www.stop-the-rot.co.uk
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