Wednesday, December 29, 2010

The Axe effect



International illustrator Paul Daviz has been putting his humourous touch to a large-scale advertising campaign for 'The Axe effect' across America. Paul's old school playboy cartoons are amusing the youth of today across university and college campases. The question is are the girls falling at his feet as a result?!
tor:Paul Daviz. Art Director: Josette Lata of Bartle Bogle Hegarty (New York). Client:Axe

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