Publicis Dublin have commissioned character designers Juice to work on a campaign for The Natural Confectionary Company.
Working to a relatively simple concept, Art Director Austin Richards asked Juice to design animal characters showing how you can mix and match the jellies. Each jelly is a different animal, and by mixing them you are treated to varied combinations - both in the look of the animal and the taste. "With a little imagination, children can create all sorts of different animals, each one as fun as the last".
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