Friday, September 27, 2013

Price per KWh


Commissioned by Haas Taguiri of Which? Gail Armstrong uses her paper skills for their current campaign on energy prices.
The image, which is used across all the relevant pages on their website and in the Which? magazine tackles the current confusion over the price of Gas and Electricity. Gail says "The gas hob doubles as a target device, whilst the surrounding flames incorporate lightbulbs, to cover both types of energy. I used concentric circles on the background to create added depth and give the illusion of heat energy radiating from the target hob. The colour palette was chosen to compliment the existing page design."

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