Wednesday, February 15, 2012

Illinois Lottery Cash Spectacular

Gail Armstrong is suitably proud of her recent work for the Illinois Lottery Cash Spectacular campaign. The 4 papersculpture ads which are being used on bus shelters, billboards, sides of buses and more, have been created with the idea of using multiples to reinforce the huge number of prizes that are available to be won. Gail says "The colours, typography and imagery had to reflect the lottery ticket and I had great fun creating a typographic style that could meet all the demands of the job......I worked closely with the design team and their retouchers to ensure we made the most of the time difference between the UK and the US and that the illustrations could be created in the most efficient way for all the uses the client needed. It was a demanding job, but with an excellent team at the other end running everything so efficiently..."

No comments:

Post a Comment