Thursday, December 19, 2013

Sarah Beetson's Design Classic

Sarah Beetson's article for Computer Arts on her Coney Island design classic is to be re-published.
The piece which talks about Gregory and Paul's, an eatery under threat of closure, will appear in a new version of the magazine for ipad.
Sarah met the owner Paul at the end of 2011, before Hurricane Sandy changed the face of the Coney Island Beachfront. She says "We shared fried shrimp and coronas. I look forward to seeing Paul again in 2014. This time I hope to paint his portrait!"

Sarah Beetson and owner Paul in 2011

Sarah's article:

My design classic: Gregory and Paul’s

"Under threat of closure for decades, the Coney Island eatery is home to an inspiring array of handmade signage, says illustrator Sarah Beetson. Since 2002, I have made five pilgrimages to the place that inspires me most in the world: Coney Island, on the shores of Brooklyn. My most photographed spot there is Gregory & Paul’s eatery on the boardwalk, which has recently been renamed Paul’s Daughter. Founded by Paul Georgoulakos and his best friend upon their arrival from Greece in 1962, his daughter Tina now runs the show. The original building was constructed in 1939 with rounded corners and ornate wooden pillars. A classic in beachfront architecture, it was revamped in 2012. What’s really special about it though, is that it still incorporates all of Gregory and Paul’s original handpainted signage, with the cotton candy kids Chiefito and Chiefita, and Mr Shrimp still dominating the front panels. Brilliant as the new design looks to be, I’m still kind of sad that the ageing original has gone. Every single item available in the shack is written haphazardly in veritable Technicolor all over the walls; a naively brilliant exploitation of free advertising space. The signwriter has even lent his hand to a ‘Please Wash your Hands’ sign in the employee bathroom. There is a magically authentic retrograde feel about the diner that is evoked by the signs. The place is a permanent pastel- come-spaceage 1960s time capsule".

See more on Sarah Beetson's Coney Island Dream Campaign.

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