Thursday, May 10, 2012


VENUE: Toynbee Studios Theatre, Arts Admin Lecture Theatre, 28 Commercial Street, London, E1 6A. Time: 10.00 - 17.30

Secrets to Success is an intensive one-day event held at Toynbee Studios Theatre that gives artists the opportunity to learn all the essential information needed for working in children’s book illustration today. Presentations, case studies and talks are given by a wide range of experts with specialist knowledge including career talks by prolific illustrator Tony Ross, best known for the Horrid Henry series, Alex T Smith, who was shortlisted for this year’s Waterstone’s Children’s Book Prize, and Booktrust best new illustrators 2011 Chris Haughton and Claudia Boldt.

Topics include Deirdre McDermott, Editor and Art Director at Walker Books who talks about what agents look for in a potential illustrator and what they want to see from submissions; Philippa Milnes Smith, Managing Director of LAW Agency, discusses how to work with designers and art directors, whilst consultant Fig Taylor explains what’s needed in the portfolio of a children’s book illustrator.

The event, organised by the Association of Illustrators (AOI), is open to illustration students and working illustrators at different stages of their professional career as well as anyone with a lively curiosity about the industry.

Non Members £55

SCBWI Members £45

AOI Members £40

Non Member Students (Please send proof of status) £35

AOI Member Students £30

How to Book: Securely online at, or call 020 7324 7224 to pay by credit or debit card

Further details on AOI membership and activities available from:

For further information , please contact: Paul Smith, phone: 020 7613 4328

Notes to editors : The Association of Illustrators (AOI) is a non-profit trade association with a membership that includes freelance illustrators, agents, clients, students and colleges. Established in 1973, it is the leading body to represent illustrators in the UK and campaigns for illustrators’ rights, continually working to increase the professional standing of illustrators, commercially and artistically. The AOI works to improve contract content and contracting practice extended to illustrators by commissioners. It publishes a quarterly magazine, VAROOM! and produces the annual ‘Images’ competition and touring exhibition, now in its 36th year, which celebrates the best in contemporary British illustration.

Association of Illustrators, 2nd Floor, Back Building, 150 Curtain Rd, London EC2A 3AT

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