IPA Bellwether Report: Optimism returns despite more marketing cuts
by Arif Durrani, Brand Republic 18-Jan-10, 00:01
LONDON - Optimism is returning to UK marketing companies and budgets are set to rise in 2010, despite the ninth consecutive period of cuts in Q4, according to the latest IPA/BDO Bellwether Report out today (18 January).
The IPA survey panel, made up of marketers at 300 leading companies, collectively presented the most upbeat financial outlook for their industries since the question was first asked in the second quarter of 2005.
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