Wendy's Hidden Message

Kathryn Rathke enlightens us on the talk recently of a hidden message in the Wendy's logo.
The Huffington Post observed that the word 'Mom' was written in the collar of the girl in the new Wendy's logo, which Kathryn created with the team at Tesser agency. She says "Although it was not indeed intentional, my mother noticed and remarked on it, way back at the unveiling last fall,.....when she pointed it out to me, I did let her think that I did it just for her."

The word 'Mom' can be seen clearer here

Wendy's Logo

Kathryn Rathke has been keeping a secret for over 3 years! But now with the unveiling of the new Wendy’s logo, she can finally reveal her part in the project.
Back in 2009 Kathryn was approached by Tesser to aid them in re-designing the Wendy's logo. She worked with them very closely; sketching, getting feedback and revising over a period of months. Tesser were very happy with the animation and expression that Kathryn was able to distil into a few elegant lines, and Kathryn was honoured to be a part of such an iconic job working with such a great design team.