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 Beat 'repetitive syndrome', Ignite's Nike animation promoting individuallity in their trainers. WATCH IT NOW.

PlayStation Platinum Collection

This stunning blast of 3D art is the work of Ignite, who were asked to help out on Sony's latest PlayStation game collection advertising campaign.

A nice loose brief allowed Ignite's creative instincts to take full effect. Working initially with a hand-sketched layout that incorporated the key elements of the game titles featured, the Ignite team then built a hi-res 3D model directly over the layout.