McCann
Erickson Advertising have commissioned Gail Armstrong to create 10 images for Nestle's "Love to
Share" campaign. The images, which focus on hands and bags of sweets,
are effective in design and clever in the way they reflect the title. Gail says "They are set against a
single colour scene behind, which gives a sense of the location and atmosphere
in which the different sweets might be shared. Everything in the images is made
from paper - hands, bags, sweets, type - an entire world made of paper." You'll spot the
first posters and point of sale pieces in selected London cinemas now.
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