Ruth Rowland was recently asked to work on some lettering to promote Longleat House, an impressive example of Elizabethan architecture, set in beautiful Wiltshire countryside in the UK. Home to the 7th Marquess of Bath, the house is surrounded by 900 acres of ‘Capability Brown’ landscaped gardens and parkland. The lettering was designed to work with the hospitality side of the business, so as well as the site, it will be seen on wedding and corporate events brochures, stationery and promotional material. It needed to reflect the elegant, historic surroundings with a contemporary flourish, so Ruth focused on a soft italic hand, aiming to keep a fine balance between the flow of the line and the legibility of the form.
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