Monday, September 14, 2009

How Ritz Get Made

This magnificently comical animation for the new Ritz Crackers website comes via the talented Katmo team, who were commissioned by CoCo Weir at JWT for Ritz.
The brief was to show the stages of the production process in a humorous factory scene populated with characters who are passionate about what they do. Says Katmo: "The animation loops, which was a bit of a challenge to get all machines, rollers, boxes, biscuits and movements in sync. A great challenge and great fun to do."Watch the animation.
KATMO's portfolio.

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