New Talent Alert: Kim Martin

Check out the portfolio of Kim Martin, specialising in food & beverage work for consumer products & packaging. Yum!

Food Poisoning

Liam O'Farrell illustrates an article on food poisoning for Business Jet Interiors International.
The key point of the piece was how easy it is to think that only low grade produce such as van burgers and greasy kebabs are the foods that carry harmful bacteria and viruses. Liam chose to illustrate a delicious plate of food placed next to a menu listing some dreadful food poisons, showing that good quality foods can also be harmful if prepared or stored badly. Liam says "It was an interesting project and for me this was a great opportunity to buy some pretty top nosh and get it all on expenses, which indeed I did...the initial brief called for oysters to be shown on the plate. I bought six and sketched up a few. The client soon abandoned them as they would not fit with the other foods chosen. 'Fantastic' I thought, so I promptly ate them. Three hours later I was brutally sick and spent the evening with my head in the loo. It reminded me of 'Roald Dahl's Tales of the Unexpected' and much amusement was had by all at my expense. I didn’t miss the deadline though."
The article can be seen here.
© 2013 UKIP Media & Events. All rights reserved.
Article published by kind permission of Business Jet Interiors International, January 2014

Ocean's Halo

Andrew Hutchinson completes a packaging illustration for Ocean's Halo Seaweed Chips.
Promoted as a new healthy snack for the American market, Andrew was able to enjoy the commission even more; as once he had completed the illustration of the chip and final artwork had been approved, the reference could be eaten!

Sweet Juice

Publicis Dublin have commissioned character designers Juice to work on a campaign for The Natural Confectionary Company.
Working to a relatively simple concept, Art Director Austin Richards asked Juice to design animal characters showing how you can mix and match the jellies. Each jelly is a different animal, and by mixing them you are treated to varied combinations - both in the look of the animal and the taste. "With a little imagination, children can create all sorts of different animals, each one as fun as the last".

Food for the Little Printer

artworks

visuals from the printed application

Lauren Mortimer has been commissioned by BBC GoodFood to illustrate 52 food items.

Designed to be printed from your smartphone using the Little Printer and showing customers which foods are in season, the illustrations spanning a year can be gathered 'to create a timely, beautiful miniature newspaper.' Because of the thermal nature of the Little Printer, Lauren's drawings had to be black and white resulting in small detailed gems of line.

Pastai

the menu

Chrissy Lau creates several wonderful drawings for Pastai; 'an intimate artisan pasta bar located in Chelsea (NYC)'.
Commissioned to use her detailed lines to illustrate pasta & the Italian map, Chrissy's 'wholesome' drawings have been used beautifully for a restaurant 'that serves fresh handmade pasta paired with authentic sauces from southern Italy.'
Chrissy says "The illustrations captured the handmade quality of the pasta to help inform and educate the customers about the history and tradition of pasta making in Italy. Inspiration was taken from the engaging stories of the client's childhood in Sicily where she would watch her grandma Francesca make fresh pasta every day. The illustrations represented the brand’s personality, creating a distinct visual identity, print collateral and packaging."

Wendy's Logo

Kathryn Rathke has been keeping a secret for over 3 years! But now with the unveiling of the new Wendy’s logo, she can finally reveal her part in the project.
Back in 2009 Kathryn was approached by Tesser to aid them in re-designing the Wendy's logo. She worked with them very closely; sketching, getting feedback and revising over a period of months. Tesser were very happy with the animation and expression that Kathryn was able to distil into a few elegant lines, and Kathryn was honoured to be a part of such an iconic job working with such a great design team.