Tuesday, December 14, 2010

Aruba Lettering

Another exciting example of Ruth Rowland’s ever-varied lettering work is revealed in this ad series for Lowe New York's new Aruba campaign.
Creative Director, Raj Kamble wanted the copy on each ad to really express the personality of the subject, for Ruth this meant: “getting inside their heads, and nothing does this better than hand lettering which can be fine-tuned to suit an individual piece, giving each design a unique voice”.

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