Thursday, December 30, 2010

The Beach is Calling

Ruth Rowland puts her magic calligraphic touch to a new Coca Cola campaign. Not only did Ruth work on their copy ' The Beach is calling' , she also supplied a series of loose illustrations to match the script. With a very tight deadline, involving three time zones!! Ruth admits that prior to working with a computer she wouldn't have been able to complete the job on time. Millions will get to enjoy the fruits of Ruths work across Australia on posters , packaging and point of sale.

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