Friday, December 24, 2010

Yell Campaign for Vigla

Meet Mrs. Flower and Mr. Pipe: just two of the characters Vincent Vigla has produced for Yell. Art directed by Mark Dudley at Proximity London, this targeted mail campaign has been designed for advertising in 3 of Yell's services, with the characters themselves appearing through the envelope window. Vincent said of his illustrations: "It's as if I had met all these people for a casting in my office. I think it's a really funny and creative idea for an advertising campaign." What Vincent doesn't mention is how he modestly produced some 159 characters in 100 days... quite a feat by anyone's standards.

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