Blow for GOSH

Great Ormond Street Hospital held an event back in October of  "information, inspiration and celebration around the theme of 'Bringing Research to Life'" . And Gail Armstrong was chosen by agency Radley Yeldar to participate in illustrating one of 26 large flash cards representing an A-Z of different research stories.  Gail's card was for the letter C: Cystic Fybrosis, she says "I wanted it to be a fun image, so kept everything bright and cheerful and took inspiration from Lichtenstein for the type. The event was a huge success and the client very enthusiastic in their praise of the agency and artists." Gail's image successfully illustrates the ten pin bowling simulation when a patient blows into a machine, certainly creating the play factor with hospital treatment!

GOSH say of the commission: 

“Radley Yeldar have been a dream company to work with.  The brief we gave them was no easy task: to bring to life a portfolio of medical research stretching back through several decades of Great Ormond Street Hospital’s history, in a way that was visually arresting but didn’t scream “science”.  We really threw the book at them, but they grasped tricky concepts quickly and dealt with them sensitively, working closely with us at every stage of an intensely creative process.
 
The end product – an A to Z of some of our most impressive research achievements – delicately balanced strong and emotive narrative alongside genuinely arresting (and intriguing!) visual concepts.  The life-sized flashcards they produced were the talk of our flagship Bringing Research to Life event.  Each one delivered a simple but powerful story, with the full 26 working together beautifully to reinforce our core message: that research changes children’s lives.  They’ve given us a whole new language with which to speak about the vital work we’re funding.  We’re incredibly grateful for their support.”