Friday, March 22, 2013
McCann Erickson Advertising have commissioned Gail Armstrong to create 10 images for Nestle's "Love to Share" campaign. The images, which focus on hands and bags of sweets, are effective in design and clever in the way they reflect the title. Gail says "They are set against a single colour scene behind, which gives a sense of the location and atmosphere in which the different sweets might be shared. Everything in the images is made from paper - hands, bags, sweets, type - an entire world made of paper." You'll spot the first posters and point of sale pieces in selected London cinemas now.