Monday, January 2, 2012


Keith Robinson was really pleased to be asked to redesign the branding for the children's reading charity Readathon.  He had to create a unique character (now named Jamie) in a simple and bold style to be used on web and print branding, and also to design a hand-drawn Alphabet for the logo and other 'Headlines' text. Readathon encourages reading for pleasure, reading for fundraising and reading to help sick children, so a very worthy cause, Keith says "The logo itself had to incorporate Jamie being lifted up by a balloon, to convey the joy of reading for pleasure. In the future I will be creating more illustrations for use on promotional material. They will feature Jamie and other characters as they enjoy the adventure of reading."

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