Bringing the ancient art of whisky-drinking into the modern era is Jonathan Allardyce and these character illustrations for Monkey Shoulder, a triple malt Scotch whisky aimed at a new generation of drinkers.
Commissioned by William Grant & Sons, Jonathan's brief was to help build a new identity for Monkey Shoulder and challenge more traditional perceptions of the whisky drinker. The artworks appear on point-of sale display items and an information folder for bartenders.
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