Thursday, November 22, 2012
Tyson Mangelsdorf has created this art for the Oregon Lottery currently being used as a Thanksgiving promotion. The campaign, well and truly launched can be seen all over Oregon. Tyson says "The most challenging part of this project was getting the composition just right. The design had to accommodate the text and logo placement as well as capturing the relative scale of the turkey, sign and hunter in a way that seemed fairly natural. Working through these elements resulted in several sketches that capture the evolution of this project."