Wednesday, February 8, 2012

Paxton: Keys versus Keycard

Nick Murray Willis's work for Paxton continues with this animation explaining the benefits of a keycard in the workplace. Nick's clever use of line and clear thinking has produced this piece of moving art which gets the message across with a sense of fun. Nick says “I had to approach this animation differently to the previous Paxton animation, I thought showing the advantages of the keycard at the same time as disadvantages of an ordinary key would be really effective. The timing had to be spot on so not to confuse the viewer with the double scenario.” Nick has been commissioned to produce one animation per month for Paxton, to be used on their website. Watch the animation now.

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