Friday, May 7, 2010

Tackling Preconceptions

Martin Hargreaves recently completed these powerful adverts for the Charity CCFD, commissioned by Euro RSCG C&O in Paris.

Martin’s illustrations help to challenge the way we look at 3rd world poverty and question our pre-conceptions, the paintings show first an African boy with the words “This is not an African pauper. This is an enterprise creator”, this is one in a series of many equally powerful adverts which are currently being featured across Paris.

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