Thursday, April 1, 2010

Ad growth forecast revised upward

This should be good news for all our businesses....

The media buying agency network Carat has upgraded its forecast for global advertising growth this year to 2.9%, with a further 4% in 2011, thanks to significant signs of recovery in markets including the UK.
Carat, which had previously predicted that the global ad market would only grow by 1% this year, said that the improved outlook reflected signs of a "moderate recovery". The agency network added that it had upgraded forecasts for almost every world market since publishing downbeat predictions in October, with notable improvement in the UK, US and China.
The UK market has seen an upgrade from 1.4% to 2.9% year-on-year ad revenue growth in 2009 and 4.2% next year.
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