Book-Video Hybrid delivering a new reading experience

The latest reinvention of traditional book publishing comes from California-based start-up Vook, which integrates text, video and social networking to deliver a new entertainment experience.
Available both online and as a mobile application, “vooks” are book-video hybrids that feature short video clips—produced exclusively for each title—interspersed throughout the digital text. The videos are designed to enhance the story, advance the plot in fiction titles and add depth to practical information offered by non-fiction publications, offering visual how-to’s such as cooking demonstrations. The online Vook Reader allows readers to interact with each other via inbuilt social media functions.
Vook launched in October with four debut titles, published in partnership with Simon and Schuster. They have since formed additional publishing relationships with Hachette Filipacchi Media and HarperCollins, and now offer twenty-five Vooks, ranging from romance and thriller novels to instructional non-fiction books, priced between USD 2.99 and USD 16.99.
The company recently introduced MotherVook, a platform that allows publishers to independently create mixed-media versions of their books. It’s also partnering with online video company (and Springwise alumnus) TurnHere to increase video capacity and speed up production of new titles. One to watch! (Related: Spillproof cooking coach: a touchpad made for kitchens.)
Website: www.vook.com
Contact: info@vook.com
Spotted by: Murtaza Ali Patel

Animationweb.tv artists are ever willing and brilliant at embracing new ideas like this

Bec Winnel

Bec Winnel's Portfolio

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Uncle Sam’s Creative Explosion

American Ingenuity is the theme of Britt Spencer’s explosive cover illustration for The Saturday Evening Post.

Britt was proud to have worked with this magazine: “For an illustrator in the States, it's pretty historical considering the mag’s close ties to Norman Rockwell and Leyendecker.”

On the go with Katmo

People travelling on Traveline South West are in for a visual orgy of posters, bus sides and adshells thanks to the creative brains at Katmo.

The team have created a wondrous series of colourful characters—each of whom relates to a certain destination in the south west of England. .

Soho Poster Art

Popping up around London right now is Alyana Cazalet’s nifty (and highly stylish) poster artwork for Soho’s Star Café.
Commissioned by Sarah Benson at CHI and Partners, Alyana’s loose, understated lines, and dots of colour make for quality design.