Wednesday, October 13, 2010

Diet Coke / Johnny Rocket Collaboration

Our favourite celebrity jewellery designer, Mr. Johnny Rocket, (lovely hubby of our agent Vicky!) has joined forces with Diet Coke and the world's best department store Selfridges.  

In a fashion first, Diet Coke fans and fashionistas alike will be able to create their own bespoke
crystal bottle in Johnny's pop up workshop "The diet Coke Crystal Customisation Boudoir".  

For 2 weeks from 14th October (during store opening hours) you are invited to come & get creative on Selfridges ground floor where Johnny and his team will be on hand to help create individual bespoke designs.

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DIET COKE GETS A CRYSTAL MAKEOVER
- Introducing the diet Coke Crystal Collection by Johnny Rocket made with SWAROVSKI ELEMENTS -
- Create your own bespoke bottle at the pop up
diet Coke Crystal Customisation Boudoir - 
Listen up girls, it’s time to grab yourself a piece of sparkling fashion history. In THE creative collaboration of the year, diet Coke is joining forces with cult celebrity jewellery designer Johnny Rocket, and the world’s best department store Selfridges, to bring you the limited edition ‘diet Coke Crystal Collection’ made with SWAROVSKI ELEMENTS.

In a fashion first, diet Coke fans and fashionistas alike will be able to create their own bespoke crystal bottle in Johnny’s pop up workshop – ‘the diet Coke Crystal Customisation Boudoir’ at Selfridges’ London flagship store this October.  Perfect for anyone looking for a sprinkle of sparkle and glitz this autumn!

From catwalk to stage, Johnny Rocket’s designs are the pinnacle of Britain’s creative jewellery scene, fusing fashion, individual style and fine craftsmanship.  Now a cult figure, Johnny has a string of top designer and celebrity clients to his name, including Julien MacDonald, Tom Ford and Jamiroquai.  Not to mention, creating Kylie’s signature embellished hot pants and The Darkness’ diamante tattooed guitar.  Now it’s your chance to take home a nugget of crystal couture as Johnny turns his expert hand to the iconic diet Coke original glass bottle and launches the exclusive ‘diet Coke Crystal Collection’ and pop up ‘Customisation Boudoir’ this October.

For two exciting weeks from the 14th October diet Coke girls are invited to Johnny’s dazzling workshop – ‘the diet Coke Crystal Customisation Boudoir’ – housed in Selfridges’s Ground Floor, to create their very own bottles.  Inside, Johnny and his team will be on hand* to help create individual bespoke designs, with shoppers choosing from a selection of striking SWAROVSKI ELEMENTS to be embellished onto a limited edition pink or silver diet Coke glass bottle.  Before topping it off with your name or initials and crowning it with yet more crystals.  All for just £5!

And, for those fashionistas short on time but still desperate to get their hands on this iconic collection, pick up a limited edition pink diet Coke bottle, lovingly pre-customised by Johnny - a snip at £1.50 each!

Johnny comments: “It’s great to be working with diet Coke in a collaboration which combines unique style, and sparkle. What better brand to create sparkling creations with than one of the most iconic soft drink brands in the world! I’m thrilled to be getting a chance to get cool and creative with the famous diet Coke glass bottle. The fabulous contours are a perfect fit for my sexy and stylish crystal creations.”


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