Haemophilia Monster

Sholto Walker has completed a fun yet sobering commission for a leading specialist UK advertising agency. The brief was to design a mostly friendly monster to represent the rare blood disorder haemophilia that predominately affects males. The aim of the campaign was to inform young children who suffer with the disease about how to live safely with it. The character had to be represented in a positive and entertaining way while reflecting the particular nature of the disorder as closely as possible. Sholto says " This I did by designing a bright red pet monster, Hemon, that was, while potentially threatening, mostly benign and friendly if looked after and treated with respect by his friend, Max, the ten-year-old boy he lives with. I drew the characters as vignettes in various scenarios and activities and also produced three four-page comic strips featuring Max and Hemon in various simple short stories."